This is Fun Loving
Our Story
Less bubble wrap. More fun.
Somewhere along the way, the world forgot how to have fun. We went from fearless kids to being wrapped in bubble wrap and helmets just to cross the street. Somehow we became the most anxious generation in history. That’s why we started Fun Loving Company. Because the antidote to anxiety is fun, and the defense against depression is connection.
For those who
refuse to be boring.
Growing up is part of life. Growing old does not have to be.
Fun, connection, and new stories are are not luxuries. They're the point.
Misdemeanor is built on that belief.
The Usual Suspects
We have a suspicious amount of of experience turning weird ideas into real businesses.
Ronan Levy
He’s the Ringleader, too creative to be a lawyer, too mischievous to be an employee, and very good at turning trouble into businesses. After co-founding Reunion Neuroscience, Field Trip Health, and Cizzle Brands Corporation, Fun Loving Company is his fifth rodeo. When Ronan has a big idea, history says listen.
Jonathan Lu
He’s the Heisenberg mastermind quietly cooking up the formula. With 13 years at Procter & Gamble, 13 patents, and degrees from Stanford and Cornell, plus ISO-9001 auditor credentials, Jon does not mess around. If he signs off on a batch, you can take it to the bank.
Joseph del Moral
He’s the Responsible Adult in the Room, reluctantly. A 3x exited founder and former NASDAQ CEO. He co-founded Canadian Cannabis Clinics, Field Trip Health, and Reunion Neuroscience, where the team got the first novel psychedelics into human trials. His job is to say, “Maybe we shouldn’t.” He rarely means it.
Milos Landauer
Fun Loving Company's Sonic Youth. Built his first e-commerce in high school, managed a multimillion dollar ad spend at a seven-figure DTC health brand. A sentence most people twice his age can't say. He’s here to make sure Misdemeanor ends up everywhere it shouldn't be.
Jump In.
We Dare You.
Misdemeanor is the first product built on the belief that drinking less should not mean living less.