Privacy Policy

Effective Date: May 17, 2026

We collect data the same way we make beverages: only what we actually need.

This Privacy Policy explains how Fun Loving Company Inc. (“Fun Loving,” “we,” “us,” or “our“) collects, uses, shares, and protects your personal information when you visit our website, shop with us, talk to us, or otherwise interact with our brand. It applies to www.wearefunloving.com and any related digital experiences we operate.

Plain-English summaries are at the top of each section. The detailed disclosures follow — including everything regulators require us to say.

2. What We Collect

Short version: Contact info when you buy or sign up, payment info processed by Stripe (we never see your full card), a record of what you ordered, and the usual technical breadcrumbs your browser leaves behind.

Here are the categories of personal information we collect, using the categories defined in the California Consumer Privacy Act (Cal. Civ. Code § 1798.140):

Identifiers. Name, billing and shipping addresses, email address, phone number, account username, IP address, and similar unique identifiers.
Customer records (Cal. Civ. Code § 1798.80(e) information). The same contact information above when collected in connection with a purchase, plus payment information (processed by our payment processors — we receive a token, not your full card number).
Commercial information. Products you’ve purchased, considered, or returned; order history; subscription preferences; and similar transaction details.
Internet or network activity. Browsing history on our site, search history on our site, pages viewed, clicks, time on page, referring URL, and information about your interactions with our ads or emails.
Geolocation data. Approximate location inferred from your IP address. We do not collect precise geolocation (GPS-level) unless you affirmatively provide it.
Audio, electronic, visual, or similar information. Photos or videos you submit (for example, if you tag us on social media or send us user-generated content), and recordings of customer service calls where notice is given and applicable law permits.
Inferences. Profiles we build about your preferences, characteristics, and likely product interests based on the categories above — for example, “likely to be interested in our Misdemeanor product line.”
Sensitive personal information. The only category of “sensitive personal information” (as defined under CPRA) we collect is your account log-in credentials in combination with a password — and we only use that information to authenticate you. We do not use sensitive PI for purposes that would trigger your right to limit its use under CPRA § 1798.121.

What we don’t collect: Social Security numbers, government ID numbers, driver’s license numbers, financial account numbers (beyond what the payment processor handles), precise geolocation, health information, biometric data, or any of the other categories that would put us into a heightened compliance bucket.

3. Where It Comes From

Short version: Mostly from you. Some of it from your browser. Occasionally from third parties like advertising platforms or fraud-prevention services.

Directly from you, when you create an account, place an order, sign up for our newsletter or SMS list, submit a form, leave a review, contact customer service, or otherwise interact with us.
Automatically, when you use our site — through cookies, pixels, tags, software development kits, and similar technologies (more in Section 6).
From third parties, including our payment processors (Stripe and/or PayPal), shipping carriers, fraud-prevention and identity-verification providers, advertising platforms (Meta, Google, TikTok), analytics providers, and customer service tools.
From publicly available sources, occasionally — for example, your public social media posts mentioning our brand.

4. How We Use It

Short version: Fulfilling your order, talking to you about your order, marketing (if you’ve opted in), security, fraud prevention, making the site better, and complying with the law.

We use personal information for the following business and commercial purposes:

Fulfilling orders. Processing and shipping your purchases, handling returns, and managing your account and subscriptions.
Customer service. Responding to your questions, resolving complaints, and providing support.
Marketing. Sending you emails and SMS messages about our products, promotions, and brand — only if you’ve opted in. Showing you ads on third-party platforms based on your interactions with us (more on this in Sections 6 and 11).
Personalization. Recommending products, customizing what you see on our site, and tailoring our communications to be more relevant.
Analytics and product improvement. Understanding how people use our site so we can make it better, develop new products, and improve existing ones.
Security and fraud prevention. Detecting and preventing fraudulent transactions, abuse, and security incidents; protecting against malicious or unlawful activity.
Legal compliance. Complying with applicable laws, regulations, court orders, and lawful requests; enforcing our Terms of Service; and protecting our rights and the rights of others.
Business operations. Internal record-keeping, auditing, accounting, financial reporting, corporate governance, due diligence in connection with corporate transactions, and similar internal uses.

We will not use your personal information for materially different, unrelated, or incompatible purposes without providing you notice and, where required, obtaining your consent.

5. Who We Share It With

Short version: The companies that help us run the business. Advertising platforms (which counts as “sharing” under California law — you can opt out in Section 11). Anyone we’re legally required to share with. Not data brokers. Not for money.

We do not sell your personal information for money. However, under the broad definitions of “sale” and “sharing” in the CCPA/CPRA and several other state privacy laws, our use of third-party advertising cookies and pixels (for example, Meta Pixel, Google Ads, TikTok Pixel) may be considered a “sale” or “sharing for cross-context behavioral advertising.” You can opt out — see Section 11 for California residents and Section 12 for other states.

We share personal information with the following categories of recipients:

Service providers and processors who perform services on our behalf and are contractually restricted from using your information for their own purposes. These include:
- E-commerce and hosting: WordPress, Elementor, our hosting provider, and our content delivery network.
- Payment processing: Stripe, PayPal, Google Pay, Apple Pay, Amazon Pay. They handle your card details directly — we don’t store them.
- Shipping and fulfillment: Our fulfillment partners and shipping carriers.
- Email and SMS: Klaviyo, Postscript, or similar marketing platforms (whichever we’re using at the time).
- Customer service: Our help desk and live-chat providers.
- Analytics: Google Analytics and similar.
- Fraud prevention and security: Our fraud-screening and identity-verification providers.
- Productivity and CRM tools: HubSpot and similar.
Advertising and analytics partners that drop cookies or pixels on our site for advertising, retargeting, and measurement — including Meta (Facebook/Instagram), Google, TikTok, and similar platforms. As noted above, this activity may be considered a “sale” or “sharing” under certain state laws.
Professional advisors like our lawyers, accountants, auditors, and consultants, under appropriate confidentiality obligations.
Affiliates and corporate transactions. If we’re involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business, your information may be disclosed to advisors and transferred as part of that transaction. We’ll provide notice and any required choice in line with applicable law.
Legal and safety. Government authorities, regulators, courts, and law enforcement when required by law or to protect our rights, your safety, or the safety of others.
With your consent. Anyone else you direct us to share with.

6. Cookies, Pixels & Tracking

Short version: We use cookies. Some are necessary, some help us understand the site, some help us advertise. You can turn most of them off through our cookie banner or your browser.

We and our partners use cookies, pixels, tags, web beacons, software development kits, and similar technologies (collectively, “Cookies“) to:

Strictly necessary: Make the site work — keep your cart, remember your login, process checkout. These can’t be turned off.
Performance and analytics: Understand how the site is used so we can improve it.
Functional: Remember your preferences so the site feels personalized.
Advertising and targeting: Show you our ads on other websites and platforms, measure ad performance, and figure out which ads brought people to us.

Your choices. You can manage Cookie preferences through our Cookie Preferences link (usually in our site footer), through your browser settings, or by using opt-out tools provided by industry self-regulatory programs like the Digital Advertising Alliance (aboutads.info/choices) and the Network Advertising Initiative (networkadvertising.org/choices).

Global Privacy Control and “Do Not Track.” We recognize and honor Global Privacy Control (GPC) signals as a valid opt-out of “sale” and “sharing” for purposes of California and other state privacy laws. Most browsers also offer a “Do Not Track” setting; because there is no standard governing what websites must do in response to DNT, we do not currently respond to DNT signals beyond honoring GPC.

7. Marketing Emails & SMS

Short version: Opt-in only. Always free to leave. Unsubscribe with one click in any email or text STOP to any SMS.

Email. If you’ve signed up for our emails, you can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any marketing email, or by emailing fun@wearefunloving.com. Transactional emails about your orders or account aren’t marketing — those will continue even after you unsubscribe from marketing. Our email practices comply with the CAN-SPAM Act.

SMS. If you’ve opted in to SMS, you’ll receive recurring automated marketing messages from us. Message and data rates may apply. Frequency varies. Reply STOP to any message to unsubscribe, or reply HELP for help. Consent to receive SMS is not a condition of any purchase. Our SMS practices are designed to comply with the Telephone Consumer Protection Act (TCPA) and applicable state telemarketing laws. Mobile carriers are not liable for delayed or undelivered messages. Full SMS terms are available on our SMS Terms page.

8. How Long We Keep It

Short version: As long as we need it for the reason we collected it, plus any legally required hold period.

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including providing our products and services, complying with our legal, accounting, tax, and reporting obligations, resolving disputes, and enforcing our agreements. Retention periods vary by data category. Order and transaction records are generally retained for seven (7) years to satisfy tax, accounting, and audit obligations. Marketing list data is retained until you unsubscribe and is then purged within a reasonable period. Account data is retained while your account is active and for a reasonable period afterward unless we’re required to keep it longer.

9. How We Protect It

Short version: Industry-standard encryption, access controls, and vendor diligence. Nothing on the internet is ever 100% safe, but we take this seriously.

We maintain administrative, technical, and physical safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or unauthorized access. These include encryption of data in transit (TLS), encryption of sensitive data at rest, access controls, vendor security reviews, and regular review of our practices. Despite these measures, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a security breach involving your personal information, we will notify you and applicable regulators as required by law.

10. Kids

Our website and products are not intended for, marketed to, or directed at children under 21, and absolutely not for children under 13. We do not knowingly collect personal information from children under 13. If we learn we’ve collected personal information from a child under 13 without verified parental consent, we will delete it. If you believe we may have inadvertently collected information from a child under 13, please email fun@wearefunloving.com and we’ll handle it promptly. This complies with the Children’s Online Privacy Protection Act (COPPA) and similar state laws.

11. California Residents

Short version: You have specific rights under California law. We respect them. Here’s how to use them.

This section applies to California residents and supplements the rest of this Privacy Policy. It is provided in compliance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (the “CCPA/CPRA“).

Categories of personal information collected, sources, purposes, and disclosures

In the preceding twelve (12) months, we have collected the categories of personal information identified in Section 2 above, from the sources identified in Section 3, for the purposes identified in Section 4, and have disclosed those categories to the recipients identified in Section 5. We have not knowingly collected or sold the personal information of minors under 16.

“Sale” and “sharing” of personal information

We do not sell personal information for money. However, our use of certain advertising cookies and pixels (e.g., Meta Pixel, Google Ads, TikTok Pixel) may constitute a “sale” or “sharing for cross-context behavioral advertising” under the CCPA/CPRA. The categories of personal information involved are Identifiers, Internet or network activity, Commercial information, Geolocation data (approximate), and Inferences. You may opt out of this activity at any time via our Do Not Sell or Share My Personal Information page, by adjusting your Cookie preferences, or by enabling Global Privacy Control in your browser.

Sensitive personal information

As noted in Section 2, the only sensitive personal information we collect is account log-in credentials, used solely to authenticate you. Because we do not use sensitive PI for any purpose that would trigger the right to limit under CCPA/CPRA § 1798.121, no separate “Limit the Use of My Sensitive Personal Information” link is required. If our practices change, we’ll update this policy and provide that link.

Your California rights

Right to know. You can request that we disclose what categories and specific pieces of personal information we have collected about you, the categories of sources, the purposes for collection, and the categories of third parties to whom we’ve disclosed it.
Right to delete. You can request that we delete personal information we’ve collected from you, subject to certain exceptions (e.g., when we’re required to keep it for legal compliance).
Right to correct. You can request that we correct inaccurate personal information we maintain about you.
Right to opt out of sale and sharing. See above.
Right to limit use of sensitive PI. See above — not currently applicable to us, but the right exists.
Right to non-discrimination. We won’t discriminate against you for exercising any of these rights. We may offer financial incentives (like loyalty discounts) that are tied to data processing; if so, we’ll disclose the material terms before enrollment and the value of your data, consistent with CCPA/CPRA § 1798.125(b).
Right to appeal. If we deny your request, you may appeal by emailing us with “Appeal” in the subject line. We’ll respond within 60 days.

How to exercise your rights: Use the contact methods in Section 14. We may need to verify your identity before processing your request, which typically means matching information you provide against information we already have. You can also use an authorized agent — see Section 14 for how that works.

Shine the Light (Cal. Civ. Code § 1798.83)

California residents may request once per calendar year, free of charge, a list of categories of personal information we disclosed to third parties for those third parties’ direct marketing purposes during the prior calendar year, along with the names and addresses of those third parties. Email fun@wearefunloving.com with “Shine the Light Request” in the subject line.

Notice to California minors

If you are a California resident under 18 and a registered user of our site, you may request removal of content or information you’ve publicly posted. Email fun@wearefunloving.com. Complete removal may not be possible in all cases (e.g., where the law requires retention or where the content has been shared by others).

12. Other State Privacy Rights

Short version: If you live in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, New Jersey, Tennessee, Minnesota, Maryland, Nebraska, New Hampshire, Kentucky, Rhode Island, Indiana, or another state with a comprehensive privacy law, you have rights similar to California’s. Same contact options, same process.

Depending on the state in which you reside, you may have some or all of the following rights with respect to your personal information:

Right to confirm whether we process your personal information and to access it.
Right to correct inaccuracies.
Right to delete personal information.
Right to obtain a portable copy of personal information you provided to us.
Right to opt out of targeted advertising, sale of personal information, and certain types of profiling.
Right to appeal a denial of any of the above.

To exercise any of these rights, use the contact methods in Section 14. We will respond within the timeframe required by the law of your state (generally 45 days, with possible extensions). Authorized agents are accepted where the law of your state recognizes them; verification requirements apply.

Nevada residents have the right under Nev. Rev. Stat. § 603A.340 to direct us not to sell certain personal information. We do not currently sell personal information as defined under Nevada law, but you may submit a request to fun@wearefunloving.com with “Nevada Opt-Out” in the subject line.

13. Canadian Visitors

If you are visiting our website from Canada, your personal information will be processed in the United States, which has different privacy laws than Canada. By using our website, you consent to this transfer. We aim to handle personal information in a manner consistent with the principles of the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, Quebec’s Law 25. If you are a Canadian resident and wish to access, correct, or request deletion of your personal information, email fun@wearefunloving.com.

14. How to Exercise Your Rights

To exercise any privacy right described in this policy, you can:

Email: fun@wearefunloving.com — please put your specific request in the subject line (for example, “CCPA Request — Right to Know,” “CCPA Request — Delete,” “Shine the Light Request,” “Nevada Opt-Out,” “Appeal”).
Web form: /privacy-request
Opt out of sale or sharing: /do-not-sell

Verification. To protect your privacy and security, we’ll need to verify your identity before processing certain requests. This usually means confirming information that matches what we already have on file. For sensitive requests (like deletion), we may require additional verification.

Authorized agents. You can designate an authorized agent to make a request on your behalf. We’ll require: (1) written, signed authorization from you (or proof of power of attorney), and (2) verification of your identity directly with us. Authorized agent requests are accepted where the law of your state recognizes them.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other business reasons. The “Effective Date” at the top reflects the most recent revision. For material changes, we’ll give you reasonable advance notice — by email if we have one on file for you, or by a prominent notice on the site — before the change takes effect. Your continued use of the site after the effective date constitutes acceptance of the updated policy.

16. Contact Us

Questions, requests, complaints, or anything else?

Fun Loving Company Inc.

Privacy contact: fun@wearefunloving.com

Web: www.wearefunloving.com